Loneliness = Belief in God & Loving Your Dog?

I recently read an article on MSNBC.com about how lonely people are more likely to believe in God.

When people feel lonely, they may try to rekindle old friendships, seek out new ones or, as Epley's study suggests, they may create social connections by anthropomorphizing nearby gadgets, such as computers or cars, pets, or by believing in supernatural events or religious figures.

In their study, detailed in the February issue of the journal Psychological Science, Epley's team tried to induce feelings of loneliness in people to see how it affected how they thought of pets and their belief in religious figures.

I'm not sure what to think of this. I find it interesting that belief in God and anthropomorphizing pets is lumped into the same type of thing. I personally don't think that my belief in God stems from loneliness. I think it could be argued that joining an organized religion can grow out of loneliness, but I think you could make the same argument that joining an intramural sports team, a book club, or whatnot also stems from loneliness and a need to be social. The behavior I can understand, but the belief? No. I think belief in God is much deeper and more complex than loneliness.